The 'Oviedo Model': urbanism as marketing strategy and disappearance of the historic centers

Authors

  • Jennifer de Jesús Villa Escuela Tecnica Superior de Arquitectura UNED

Keywords:

Historic center, gentrification, speculation, urban intervention, Oviedo

Abstract

During the past few years, the historic centers have been experiencing a similar problem in all the capitalists cities, which is threatening their definition of centres for cultural richness and vitality multifunctional. This article discusses the situation in Oviedo. The recent operations in the city for the recovery of the Old Town, have developed a marketing strategy: the "Oviedo model" of intervention in cities. A urban solution which focuses on the image does not solve the problems that threaten the disappearance of the historic center.

Author Biography

Jennifer de Jesús Villa, Escuela Tecnica Superior de Arquitectura UNED

Estudiante de arquitectura en el Universidad Tecnica Superior de Valladolid

Estudiante de psicologia en la UNED

 

Cursos:

- Congreso de participación ciudadana "Asturias PIA"

- "Arquitecturas para el futuro" (Universidad Oviedo)

- "Villas medievales" (Universidad Valladolid)

- Diseño Asistido por Ordenador (Ofinet)

 

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Published

2012-04-13

Issue

Vol. 2 No. 1 (2012)

Section

Blueprints

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