El Shug Uma, Shug Shungu and Shug Shimi and as a contribution of the indigenous worldview of Ecuador

Authors

  • Julio Adolfo Bravo Mancero Universidad Nacional de Chimborazo; Pontificia Universidad Católica del Ecuador https://orcid.org/0000-0002-4468-9247
  • Daniel Mora Universidad Nacional de Chimborazo
  • Carlos Alberto Larrea Naranjo Universidad Nacional de Chimborazo

Keywords:

Communication, Shug Uma, Shug Shungu and Shug Shimi, worldview, indigenous.

Abstract

This article investigates and proves how Shug Uma, Shug Shungu and Shug Shimi contribute to the worldview of the natives of the Licto parish. It was verified how the interaction and interrelation is strengthened in the communicative processes of the inhabitants. The methodology used is of a qualitative type: the participatory action research method was used to warn of the way in which the trilogy is used among the inhabitants of the place; and the interview with experts on the subject who warned of the importance that this terminology has in the daily life of the social actors of the parish. The results achieved proved that its use is part of his daily life.

Author Biographies

Julio Adolfo Bravo Mancero, Universidad Nacional de Chimborazo; Pontificia Universidad Católica del Ecuador

Doctor Ph.D., Universidad Santiago de Compostela – España. Licenciado en Ciencias de la Comunicación Social, Diplomado Superior para Editores de Medios Impresos, Especialista en Imagen Corporativa, Magíster en Comunicación Corporativa. Exdirector de Carrera de Comunicación Social de la Unach. Profesor titular de la Universidad Nacional de Chimborazo, pregrado. Profesor de posgrado de la Pontifica Universidad Católica del Ecuador. Coordinador y Liíder del Grupo de Investigación (Carrera de Comunicación Social), Exdirector, editor general y jefe de Redacción de Diario Regional Los Andes, autor de varios libros sobre comunicación y periodismo. Editor General de la Revista Reflexiones sobre comunicación 7, 8 y 9.

Daniel Mora, Universidad Nacional de Chimborazo

Licenciado en Ciencis de la Comunicación Social

Carlos Alberto Larrea Naranjo, Universidad Nacional de Chimborazo

Candidato a Doctror en Comunicación, Universidad de La Habana; docente titular de la UNACH

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Published

2021-11-03

Issue

Vol 11, No 2 (2021)

Section

Papers

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