Journal of Advertising Research
Se han encontrado 2 referencias.
- Comprende code switching? Young Mexican-Americans' responses to language alternation in print advertising
BISHOP, MELISSA Y MARK PETERSON; (2011); Journal of Advertising Research; 51/4; Artículo; pp. 648-659 - Sociolinguistic Effects on Code-Switched Ads Targeting Bilingual Consumers
LUNA, DAVID Y LAURA A. PERACCHIO; (2005); Journal of Advertising Research ; 34/2; Artículo; pp. 43-56
